MJ June 09 Single Files 005Mark Jenkins is Professor of Business Strategy and Director of Community: Strategy, People and Leadership at Cranfield School of Management. Prior to joining Cranfield he held positions at Nottingham University Business School, Massey Ferguson Ltd and the Lex Service Group. Mark’s teaching, research and consulting activities focus on the areas of strategy development, teamwork and innovation. He is the author of a number of books on strategic management issues, including Performance at the Limit: Business Lessons from Formula One Motor Racing. He has published numerous journal articles and is on the editorial boards of Long Range Planning, Organization Studies and the Journal of Management Studies. His research focuses on using Formula 1 Motorsport to understand how strategy, teamwork and innovation creates high performance. The views expressed are Mark’s personal perspectives, not those of Cranfield University.

15 Responses to “About”

  1. Ian Monaghan Says:

    Hello Professor Jenkins,
    I am a project manager on the social outreach team retained by Johnny Walker to promote awareness against drunk driving. We are hoping you could help us get the word out the F1 and mostorsport communities in the British Isles and Europe through your blog. The video features Lewis Hamilton and Mika Hakkinen hoping to sign people up to join a pact against drinking and driving. Any avenue would be fantastic. Again, any help would be appreciated, and it would be amazing to be a part of your great site.



  2. Mark Says:

    Thanks for the message Ian, I’ve added your link to the blogroll.

  3. Ian Monaghan Says:

    here’s the second video Mark, hope you enjoy!

    Thank You for adding us to the blogroll as well!

  4. Judi Bamford Says:

    Hi there,

    My name is Judi, and I’m working for Weber Shandwick PR representing ExxonMobil and the Mobil 1 brand. Having read your blog, I wanted to drop you a quick line about something we’re doing that you may be interested in hearing about.

    We’ve just created the Mobil 1 Global Challenge 2010, a new online racing game that allows you to compete with your friends, other racers from across the world and even Formula 1 champions Lewis Hamilton and Jensen Button on some of the world’s toughest tracks. Taking you from Russia’s Tundra to Egypt’s Sahara, there’s a track to test your skills on any level from Rookie to All Star.

    We’ve created a viral that captures the moments when Lewis got to test the game – you can see this here: http://www.grid1.tv. And if you want to take a look at the game itself, visit http://www.grid1.tv/game

    You can even host a brand new three track version of the game on your blog – if you like I can send you the details.

    Get in contact for more info – if you’re not interested, just let me know and I won’t contact you again.

    0207 067 0234

  5. Ross Haddow Says:

    Hi Mark – some more news regarding F1 that I thought you might be interested in. I actually work with Judi who got in touch with you previously regarding Global Challenge Game. We’ve just announced the renewal of the partnership between Mobil 1 and Vodafone McLaren Mercedes – in its 17th year it is the longest partnership of its kind in F1 history. I’ve got some images as well of the new car that would accompany this! Let me know and I can send you the images.

  6. Ross Haddow Says:

    Great – thanks Mark. Let me know what email’s best to reach you on. rhaddow@webershandwick.com/ Thanks,

  7. Kaspersky Says:

    Dear Professor,
    I’m contacting you because we run a contest on Facebook, started on April 26th.
    I think that it may interests the readers of your blog, since involves the world of Formula 1, giving the winner the opportunity to live Monaco GP from behind the scenes acting as a reporter!
    If you think you could be interested in it, let me know or otherwise you can just spread the word by yourself!
    In case you need more information I’m at your disposal!
    The insider – Kaspersky Staff

  8. James Hind Says:

    Hi Mark

    We’ve made an infographic on ‘What makes an F1 champion’. If it’s of interest, please feel free to use it on your blog in any way you wish.

    The infographic is here – http://www.carbuzz.co.uk/blog/F1-Champions

    Best, James

  9. Steve Says:

    Hello professor,

    We are currently building out RacerBook, a social network for racers and fans. We will introduce many great apps around middle of this year. In the meantime, we have a page on FaceBook that has postings of race info, photos and videos.


    I’ve posted your article on the cost of F1 team there. It would be great to have you join the group 🙂 Thank you!


  10. f1podcast Says:

    Hi, I really enjoyed reading through your blogs. We run a website aimed at promoting amateur f1 bloggers and encouraging friendly debate.
    I was wondering if you would fancy joining in, it would be great if we could publish your blogs on our site…. obviously we provided links to your own site and give full credit to the authors of each blog we publish.

    If this sounds like something you would very interested in, I would love to hear back from you.

    Thanks for your help,

    Neil http://www.f1podcast.Co.uk

  11. Hi,

    I’m Simon and I’m writing to oyu from Budapest. The F1 is taking place here at the Hungaroring in Hungary this weekend.

    I’m sure many of your visitors -maybe even perhaps you?- are coming to cheer, celebrate and have fun with your favourite team.

    To be honest Budapest and Hungary can be confusing to tourists at first. Most signs are in Hungarian and most of the older generation doesn’t speak English.
    Therefore we have compiled a downloadble PDF guide at Budapest’s biggest and most popular tourism website: http://welovebudapest.com/en/n-a/articles/2013/07/09/formula-1-hungarian-grand-prix
    to help people find accomodation and the Hungaroring itself.

    You can download it here: http://welovebudapest.com/uploads/frontend/files/F1-ENG_1%20file(1).pdf

    If you wnat to publish the guide or link to it or share it in any form we give you full permission.
    I hope this can help the people coming for the F1 to have a really great time!

    Let me know,

  12. Christan M Says:

    I think you will like this: Sebastian Vettel goes funny 🙂 http://www.youtube.com/watch?v=qgFulowOz8c&hd=1

  13. chrisjbeck Says:

    Hi Mark,

    Currently working my way through Performance at the Limit for my final year thesis at Warwick. Finding it very, very interesting so far – thought is was worth a cheeky plug on my blog:


    Really exciting material and an interesting perspective on the world of motorsport. It’s a shame that it’s come under fire a lot lately but it’s all part of the battle between innovation and regulation, I guess. It’s still shaping up to be an exciting season!

    Kind regards,


    • Mark Says:

      Thanks Chris, glad you see the parallels to the wider world of organisations, there’s much we can use to stimulate new thinking.

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