Handling the press

October 1, 2009

A master in handling the press

A master in handling the press

There is a fantastic clip on the BBC website of Jake Humphrey and Eddie Jordan attempting to pin down Bernie Ecclestone on a number of contentious issues. It is a masterclass from the F1 Ringmaster on how to handle the press – an area which many senior managers struggle with.

My favourite bit is when asked by Eddie  ‘Donington or Silverstone?’ He replies ‘Exactly, absolutely 100%, Donington or Silverstone’.

http://news.bbc.co.uk/sport1/hi/motorsport/formula_one/8276393.stm

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