The Future of Red Bull Racing

February 17, 2012

Last night, at the Roundhouse in London, Adrian Newey was inducted into the Motorsport hall of fame. Another acknowledgement, along with an OBE in the New Year’s honours list, that Mr Newey is a major force in the evolving technology of motorsport and specifically Formula 1.

I remember once talking to Patrick Head, back in 2000, about the role of Adrian Newey in the development of championship winning cars, Newey was then at McLaren, having left Williams during 1996. Patrick in his usual forthright way didn’t believe that Adrian was the common factor in the success of Williams in the mid-nineties, followed by McLaren in 1998, ‘he’s very  good at moving at the right time’ I remember him commenting, but I suspect asked that question again today  he might have a different view. One of the reasons cited for Adrian’s departure from Williams was that Frank and Patrick were unwilling to give him an equity stake in the company, suggesting that Adrian perhaps had bigger ambitions than just being a technical director.

I reflected on this when hearing of the various rumours that Ferrari were now after Adrian Newey in a bid to restore some technological dominance of the sort they enjoyed from 1999 through to 2004. At the recent launch of the Red Bull RB8 Adrian was asked about this and responded as follows: “I can’t see myself going anywhere else. I’ve been involved in the team from very early on, I feel very centrally involved in it and proud we’ve managed to get from the ashes of Jaguar to where we are today. That in itself brings a huge amount of satisfaction and the slightly paternal feeling of wanting that to carry on. To now leave for another team would kind of feel a little like walking out on your children in a way.”. Of course a few of those with memories back to 2001 remember him ‘leaving’ McLaren to go to Bobby Rahal’s Jaguar Team, but then subsequently changing his mind and staying with McLaren, Rahal then going back to the USA and handing over to another Team Principal in the merry-go-round that was then Jaguar Racing. So perhaps things are different this time? It also made me wonder as to whether he still harboured ambitions to be a bit more than just an employee of an F1 team, and certainly if you were to keep someone as talented as this, this could be one of the options to explore. There will come a time when Dietrich Mateschitz decides that he will do something else with the millions of dollars he makes from energy drinks, or perhaps if they win their third successive championship in 2012, he may decide that he no longer needs to own the team. This could perhaps be an interesting opportunity for Adrian Newey and perhaps Christian Horner to be more than just employees and run their own F1 team. Who knows? Stranger things have happened in the world of Formula 1.


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