Mark Jenkins is Professor of Business Strategy and Director of Research at Cranfield School of Management. Prior to joining Cranfield he held positions at Nottingham University Business School, Massey Ferguson Ltd and the Lex Service Group. Mark’s teaching, research and consulting activities focus on the areas of strategy development, teamwork and innovation. He is the author of a number of books on strategic management issues, including Performance at the Limit: Business Lessons from Formula One Motor Racing. He has published numerous journal articles and is on the editorial boards of Long Range Planning, Organization Studies and the Journal of Management Studies. He is currently Chairman of the European Case Clearing House (ECCH), a member of the Association of Business Schools (ABS) Research Committee, strategy advisor to Samaritans and was a member of the RAE 2008 Panel for Business and Management. His research focuses on using Formula 1 Motorsport to understand how strategy, teamwork and innovation creates high performance. The views expressed are Mark’s personal perspectives, not those of Cranfield University.